Throughout a year of crisis, The Ad Council had to effectively deliver essential PSAs to people facing the pandemic and a time of political and social unrest. In 2020 and 2021, that meant turning to AI solutions — critical to understanding the diverse and varied audience The Ad Council needed to reach.

To craft the most relevant creative — and steer clear of pitfalls around context and message — The Ad Council turned to machine learning and “augmented intelligence” tools with its partner IBM Watson Advertising. In this new case study, the experts unpack how AI drove outsize results for vaccine and social justice campaigns across The Ad Council’s marketing calendar.

Explore this case study and its accompanying video series to learn more about:

How the Ad Council used machine learning to power anti-racism and COVID-19 vaccine initiatives
Key takeaways from the campaigns, including performance benchmarks and advertiser safety outcomes
The complete case study in an extended video format