Case study: TripAdvisor’s in-house talent innovation

Good morning!

While brands struggle with balancing in-house and outsourced talent, TripAdvisor has brought the agency model in-house with its new creative studio, Wanderlab. Why? To help fuel its brand with innovation.

In our latest case study, Rachel Vardon, EMEA Lead at Wanderlab, describes the journey TripAdvisor has been on to create its in-house studio. Find out how creative freedom empowered end-to-end brand strategies and gave TripAdvisor absolute clarity on its purpose.

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Strategy

How TripAdvisor’s in-house agency is incubating innovation

Benjamin Broomfield

“It has not been an overnight process but running as an agency gives us absolute clarity and purpose."

The age of overreliance on marketing technology and what you should do

Peter Prodromou

"Technology solutions tend to be “set and forget.” Rather than evaluating channel performance ongoing, as you might in a traditional implementation, you are trained to rely on the technology to perform. The problem? This is not smart technology." Read more

Metaverse

The omnipresent owl: How Duolingo propelled its mascot to the metaverse

Benjamin Broomfield

"Although our main goal was to build brand love, we could also get a taste of how this move would benefit us in the future. It led to sign-ups that show how impactful the metaverse could be for our sales.” Read more

AI

How to bring AI into your digital marketing strategy

Benjamin Broomfield

"So, for all the digital development over the past twenty years, marketing still has smoke and mirrors to it. It is not always perfectly attributable. Some techniques can get you close, but you're not going to be able to completely close the loop. AI can help you get dramatically closer." Read more

Management

Aligning sales and marketing communications to drive new business offerings

Kimberly Zhang

Service line revamps are needed in an unstable economy, but can do more harm than good if your sales and marketing don’t sync up to promote the change Read more

Lucy

Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more

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ClickZ Daily: September 27, 2022

Strategy

How TripAdvisor’s in-house agency is incubating innovation

Marketing Technology

The age of overreliance on marketing technology and what you should do

Metaverse

The omnipresent owl: How Duolingo propelled its mascot to the metaverse

AI

How to bring AI into your digital marketing strategy

Management

Aligning sales and marketing communications to drive new business offerings

Featured Tech Talk

Lucy

Featured Reports