The coronavirus pandemic has deeply affected communities and businesses alike. While COVID-19 in itself presents a set of issues, it has also amplified and exposed some hidden fundamental problems in most business aspects that were previously ignored. As a result, some huge castles appear to be built on very thin ice. 

One of those long-ignored opportunities/challenges is the development of custom relationship management methods. In this article, we explore how banks have been addressing changing customer relationship management needs and what it means for the post-COVID-19 world. 
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