Greetings, Marketer --

The desire for seamless, efficient, and rewarding customer experiences had been on the rise for years before COVID. But the forced pivot to an online environment – for everything from buying groceries to hosting meetings to evaluating tech solutions – accelerated that evolution tremendously.

As a result, B2C shoppers are demanding increasingly digital, self-service, frictionless journeys across multiple channels... and, remarkably, B2B buyers are following suit – blurring the lines between work hours and leisure time. If you don’t meet your customers where they are… and if their needs aren’t met… the competition is only a click away.

Find out where your customers are heading… and how you can catch up with their accelerating expectations for FREE during our kickoff keynote at MarTech, online September 28-29. Keep reading for more details!

Many marketers like you are struggling with limited visibility into the customer journey – because, for both B2B and B2C buyers, that journey is increasingly self-guided. Consumers are choosing when and where they engage across countless channels. B2B prospects are learning from their peers, doing their own research, and arming themselves with a thorough knowledge of the product before they ever speak with sales.

Join Kim Davis, Editorial Director at MarTech, as he discusses this critical evolution with Alicia Arnold, Managing Director at fifty-five, and Jess Weimer, Vice President of Enterprise Marketing at Upwork, in this candid keynote conversation.

On the B2C side, Alicia will shed light on what this evolution means in terms of your technology strategy, while Jess will explore the trends in B2C behavior that are emerging in B2B buyers, and how B2B brands can (and must) adapt.

You'll walk away with an in-depth look at the current behaviors of B2B and B2C customers, and reliable strategies to deliver digital experiences that exceed unprecedented expectations.

And that’s just the beginning… your FREE MarTech pass unlocks the entire program, featuring nearly 60 expert-led sessions, dozens of cutting-edge solutions, immediate on-demand access, a personalized Certificate of Completion, and more. The agenda will be posted next week… stay tuned for more!

What are you waiting for? Secure your free pass now!

Ready to register? It's fast, easy, and free!

- Lauren Donovan, your MarTech concierge