Beer and caviar might not be the first culinary combo you think of when packing refreshments for the World Cup, but Carlsberg decided it was a matchup worthy of a global stage. Using molecular gastronomy, the Danish beer brand and agency CP+B Copenhagen created Carlsberg Caviar, with the texture of fish eggs but (one would...
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June 26, 2018
AdFreak
Today's highs and lows of creativity
Carlsberg Used Molecular Gastronomy to Invent Beer Caviar, Then Took It to the World Cup
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