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CBS Chief Glenn Geller Won’t Return Following Heart Attack Kelly Kahl and Thom Sherman will reportedly take his place By Jason Lynch CBS Entertainment president Glenn Geller, who had been sidelined for the past two months after suffering a heart attack, won't return to the network as planned, and will be stepping down from his role, CBS Corp. announced today. In his place, the network is expected to tap Kelly Kahl, senior evp of CBS Primetime and... Read more » |
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Seal Gets Eaten by a Shark in Discovery’s New Ad for Shark Week Yes, that Seal By Tim Nudd No seal is safe during Shark Week. Not even Seal himself. That's abundantly and amusingly clear from Discovery's new Shark Week promo, from Los Angeles creative agency AV Squad, in which Grammy-winning singer is rudely interrupted as he performs his iconic song "Kiss From a Rose" on a jetty. AV Squad used director Peter McKeon,... Read more » |
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The 5 Defining Trends of This Year’s Broadcast Upfronts Revivals, military shows and knocking digital advertising By Jason Lynch During the annual broadcast upfronts last week, most of the networks picked up right where they left off last year: reasserting their dominance by repeatedly pummeling digital advertising, especially in light of advertisers' renewed concerns about online placement in offensive environments on platforms like YouTube. "Promising brand safety is a really low bar, and some... Read more » |
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Why This Is Us Is on Broadcast TV, and 5 More Things You Didn’t Know About the Hit Show The drama’s creator says no one will ever be truly dead on the series By Jason Lynch One of the most-buzzed about moves during the broadcast upfronts this week was NBC's decision to move This Is Us to Thursdays at 9 p.m., where it will help bring Must-See TV back to the network. But in reality, buyers and audiences haven't stopped talking about the show since last year's presentation, when its upfront... Read more » |
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Inside the Broadcast Network Battle Over American Idol’s Revival Things are getting heated between ABC, NBC, CBS and Fox By Jason Lynch The broadcast networks have mostly been leaving one another alone during upfront week, instead directing their vitriol toward a common enemy--digital advertising, which both NBCUniversal and Fox blasted on Monday. But when it comes to one particular hot-button issue--ABC's upcoming revival of American Idol, which aired on Fox for 15 seasons--the gloves have come off.... Read more » |
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After Dominating YouTube, James Corden Is Setting His Sights on Snapchat, With a New Original Series His show will debut on the platform this fall By Jason Lynch James Corden has spent the past two years dominating YouTube with his Carpool Karaoke segments. Now the late-night host is ready to tackle another digital platform: Snapchat. The Late Late Show host is partnering with Snap Inc. to create a new digital series for Snapchat's Discover platform, which will debut this fall. The new series,... Read more » |
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Netflix Got Pete Souza, Obama’s Photographer, to Shoot ‘Candids’ of Frank Underwood House of Cards toys again with the real world By Tim Nudd Netflix has always enjoyed dipping into the real world for its House of Cards marketing. Most famously, it did so with the "FU 2016" campaign via BBH, which included running a campaign ad for Frank Underwood during a Republican presidential debate in December 2015. Now, as Season 5 approaches, the show is again delightfully blurring... Read more » |
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