For the first time in its 91 years, CBS is introducing a companywide update to its brand identity, which aims to step into the multiplatform present and reach younger viewers while also honoring the brand’s storied history. That history includes reviving the classic “This is CBS” voiceover slogan in the form of a five-note mnemonic melody and animation. Under president and CMO Mike Benson, all of the brands across CBS will be united under a single logo and typeface to bring consistency to the different segments including entertainment, news and sports.

A full reimagination: The new design is part of a larger effort to define and reflect “the heart of the brand and what that means to us.”

It’s a lonely time, but it's time to put down the electric toothbrush and get a tool more suited to the job. That’s the messaging in a new ad for Pornhub toys, which features frequently violated household objects from a coconut to a cucumber to a shower head sadly singing of their x-rated plight to the tune of Bloodhound Gang’s 1999 banger “The Bad Touch.”

Enjoy: The creatives at BETC Paris dove into the nether regions of the internet to find out all of the distressing items that have been used as sex toys.

A major heads up for the recently unemployed: The Martin Agency has 45 open positions, with more expected to go up in the next few days. It also has seven new clients, but it isn’t sharing who they are yet. Instead, the agency is asking Twitter followers to participate in a guessing game to reveal their identities. Winners are up for prizes including a one-on-one portfolio review, a chat with CEO Kristen Cavallo, a guaranteed interview and some sweet swag.

Read all about it at AgencySpy.

Also in agency news: 

• BBDO veteran Michael Aimette has taken on the co-chief creative officer role at FCB New York.
• Indian IT consulting giant Infosys is acquiring digital services and consulting agency Blue Acorn iCi. 
• Insurance marketplace Covered California has named San Francisco independent agency Duncan Channon its creative and media agency of record. 

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In the face of interruptions by Vice President Mike Pence during Wednesday night’s vice presidential debate, Sen. Kamala Harris stood her ground and firmly repeated “I’m speaking.” Leah Pilcer-Pitman of New Belgium Brewing wrote a Voice piece explaining the value Harris’ steadfastness provided to women marketers who often have to deal with similar interruptions on a daily basis and face other gendered hindrances in the workplace. 

The time is now: “Female marketers have more incentive than ever to start stepping up, raising a hand and bringing ideas to the forefront."

More of Today’s Top News & Highlights

• 2020 Has Been a Wild Ride, but Advertisers are Coming to Grips With It
• Airlines, Hotels, Workspaces Get Creative in Effort to Buoy Business Travel
• Jean-Paul Colaco Named WarnerMedia Ad Sales Chief After 15-Month Search
• Sourcepoint Buys RedBud as Ad Tech M&A Activity Heats Up
• Carnival Has ‘Every Reason’ to Be Back in the U.S. by End of Year, Says CEO
• How the Boost in Home Improvement Might Benefit the Packaged-Food Industry
• Kroger Is the Latest Entrant in the Rapidly Growing Ghost Kitchen Segment

After dress shoes became significantly less relevant in the WFH era, Cole Haan diversified to add casual and athletic shoes to its mix. And since we’re all so reliant on Slack these days, it made sense to celebrate its pandemic-era kicks by dressing them up just like every professional’s favorite co-working app. The limited-edition Cole Haan x Slack Collection is going for a mere $120 a pop.

In the sports realm, there are many winners—athletes, teams, leagues, fans, media, and of course, brand marketers. This year, however, has tested the mettle of all sports pros. Join us to hear from leading sports figures on and off the field, court, and track, on how they successfully navigated a year of curveballs, upsets and transformation, and what's in store for the seasons ahead. Register now.

The Cookie-less world is fast approaching. What should marketers know about the new—and better solutions being developed?  This Institute of Brand Marketing course offers you four short lessons designed to take you no more than 10 minutes each. It will focus on understanding the limits of cookies as a means for identifying customers and exploring new methods such as identity solutions and the significant advantages they offer for marketers and consumers. Plus, you’ll learn the different ways that the community is responding to the quest for solutions.

The course is complimentary. Sign up now.

Longtime agency Rethink continues the brand's sustainability message with a delightful pas de deux.

Partners are fueling the free experience with interactive cause marketing hubs.

And it's not the only way the sour-then-sweet candy brand is experimenting.

A little communication now can go a long way for privacy.

The natural products get a bold, upbeat introduction in a new 30-second TV spot.