| | | | | CBS Is the First Network to Share Some (but Not All) of Nielsen’s Total Content Ratings Data for Its Shows Gets 54% boost in live-plus-35, but digital numbers weren't included By Jason Lynch Nearly a week after Nielsen started letting networks publicly share their Total Content Ratings multiplatform metrics, CBS has become the first network to do so. The network released some of its TCR live-plus-35 data through week 13 of the season and said its TCR ratings grew an average of 54 percent from their live-plus-same-day numbers....
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| | | | | | | | Time Inc. Just Launched a New Video-Based, Social-Only Food Publication Well Done showcases recipe videos, which perform well with fans By Sami Main Time Inc. is expanding its food properties and going social-first with its latest one. After focusing on breakfast-specific content in 2016 with the launch of Extra Crispy, the publisher today is launching Well Done. The new brand will feature videos designed specifically for social platforms like Facebook, Twitter, Snapchat and Instagram with a presence on...
Read more » | | Awesomeness Didn’t Decide How to Release Its New Movie Until After It Was Made Network's first wide-release film stars actors Gen Z can recognize By Sami Main AwesomenessTV launched four years ago as a multichannel network focused on up-and-coming YouTube personalities and influencers before expanding into branded entertainment, music content and now feature-length films. Today, it's releasing its first feature film in theaters nationwide. Before I Fall stars actor Zoey Deutch and Kian Lawley, a digital influencer who has more than 3...
Read more » | | Rooster Teeth’s Appeal Is Transcending the Stereotypical Video Gamer to Reach a Mass Audience Kids to grandparents love the brand By Sami Main Rooster Teeth, an internet-favorite for video game content, has a mass following as gamers no longer fit the mold that the pop culture previously defined them as. Because as Geoff Ramsey, co-founder of Rooster Teeth says, "It's weird if you're not a gamer at this point. My mother's in her late 60s, had no idea...
Read more » | | | | | Stranger Things Actor Credits the Changing Entertainment Industry for His Breakout Role Thanks to Netflix, David Harbour broke out of being typecasted By Sami Main Before Stranger Things catapulted David Harbour into stardom, the actor hadn't spent much time on social media. But the Netflix show's success led Harbour, who has been acting off-Broadway and in various TV shows for years, to become more adept at interacting with fans on the internet. "You totally learn as you go," Harbour told...
Read more » | | At Its Upfront Event, Nickelodeon Touts Global Branding Opportunities Outside of TV Big plans for 2 of Viacom's 'flagship 6' networks By Jason Lynch While Viacom has done away with most of its splashy upfront events this year, dropping them in favor of intimate dinners with agencies, the company is still giving Nickelodeon a big spotlight, as it kicked off this year's New York upfront galas today. And in line with Viacom president and CEO Robert Bakish's new vision...
Read more » | | Vice Is Expanding in Asia With Content Partnerships for Mobile Carriers Majority of the deals are focused on the Pacific region By Marty Swant BARCELONA, Spain--Vice Media is beginning to partner with global mobile carriers to make its video content available worldwide. With a series of eight deals announced today at Mobile World Congress, Vice will distribute content to more than 80 territories by the end of 2017. The additional partnerships will include original production, licensing, Viceland programming and...
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