Good morning,

CCPA went into effect January 1, but will be enforced beginning today.

In the ramp up, publishers have continued to prioritize their first-party data offerings to advertisers in a bid for their dollars. Here's a look at how they've done such things.

And if you find yourself confused by the law itself, look no further than this here newsletter to point you to a roundup of the gray area that still exists in the language of CCPA. (P.S. don't get too cozy with its wording: a ballot initiative in November could change this even more).

Elsewhere from our newsroom, Facebook feels a certain way now about prioritizing original reporting, a look at the newly-named Magnite and Netflix has a new CMO.

Need a break? Here's a picture of some sunflowers.

Keep me posted at sara.jerde@adweek.com.

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This afternoon, retail experts will share how the health and economic crisis is completely transforming the commercial landscape with Covid-19.

The programmatic industry enters a new era with Magnite.

User research results show an appetite for credible news stories.

Wireless network operator aims to link content and commerce.