DAILY SCOOP

CDC stresses caution with new relaxed travel guidelines, Facebook deals with resurfaced data leak, and Florida issues state of emergency over waste water leak

Also: Feds require Johnson & Johnson to oversee vaccine production at partner facility, Instagram shares tips for influencer marketing, LinkedIn releases guide to crafting thought leadership content, and more.

LEADING NOW

5WPR CEO Ronn Torossian shares his firm’s manifesto for comms success

The agency leader underpins its work for clients with a fierce dedication to the bones of great storytelling: ‘who, what, where, when and why.’

INTERNAL COMMUNICATIONS

6 tips to make Microsoft Teams work for your organization

Follow this guidance to streamline your internal messaging–and lighten your employees’ email burden.

THE WORKPLACE

For young PR pros, the pandemic has drastically changed the job search

New grads share about their experience looking for a job in the comms industry as opportunities have been limited by the COVID-19 crisis.

DAILY SCOOP

PBS execs defend record of diversity with data, ViacomCBS reevaluates mental health portrayals in its programming, and Walgreens announces vaccine education TV special

Also: Washington Nationals issue statement on positive COVID-19 cases, Facebook gives users more control over news feeds, journalists share thoughts on what makes a story sharable, and more.

PR INDUSTRY

How PR pros can be allies for beleaguered reporters in tech and beyond

As media outlets become short staffed and reporters face increasingly complex stories in industries like tech and finance, PR pros can be essential partners in sourcing great stories.

SOCIAL MEDIA

Degree turns to user-generated content for Final Four campaign

The deodorant brand, under Unilever, is working to engage fans of the NCAA basketball tourney with a Twitter and Instagram contest.

THE WORKPLACE

How Talcott Resolution keeps employees engaged virtually

A look at how it celebrated its anniversary, discussed DE&I issues and capped off the year with a success fair.

DAILY SCOOP

Brands tone down April Fools’ Day gags, Microsoft and others speak out against Georgia voting law, and Johnson & Johnson loses 15 million vaccines

Also: New York’s message on legalizing cannabis centers racial equity, trust in leadership declines, Hasbro’s job opening for TikTok expert goes viral, and more.

MEDIA RELATIONS

6 tips for integrating PR and sales to increase ROI

Prove the value of your efforts by tying your work to measurable business goals. Here are some tactics to consider.

THE WORKPLACE

6 wordings that are red flags to potential candidates in new hire postings

Phrases like “fast-paced environment” and “like a family” can be a signal that you have a culture problem and could dissuade some applicants from applying.

WELLNESS

Easy yet crucial ways to bolster workers’ well-being and mental health

Exercise offers a multitude of wellness and productivity benefits, but the sedentary nature of modern work tends to thwart healthy habits. Follow this guidance to get employees moving in the right direction.

MEDIA RELATIONS

Volkswagen cops to name-change stunt—and reporters share their fury

The automaker teased a new name for its U.S. operations, ‘Voltswagen’ to highlight its electric vehicle offerings. But when the effort was revealed as an April 1 prank, media pros said they had been fed lies.

DAILY SCOOP

Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

Also: Volkswagen' launches pun-laden electric car campaign with playful pun, Nike responds to bootleg Satan sneakers with lawsuit, businesses drastically reduce political donations, and more.