DAILY SCOOP

CDC offers chart on relaxed mask guidance, influencer marketing budgets increase in 2021, and ‘Insider’ journalist union pushes for measurement reform

Also: Ragan announces acquisition of Communications Week, Epicurious stops promoting beef recipes over environmental concerns, TikTok opens transparency education center, and more.

RAGAN NEWS

Ragan acquires Communications Week with premier event Nov. 15-19

The event and content brand solidifies Ragan’s position as the leader of news, ideas and professional development for the communications industry.

LEADERSHIP COMMUNICATIONS

Communications tech changes coming faster than ever

Comms pros have a dizzying array of tools from which to choose, and few of them have dominant market positions.

MEDIA RELATIONS

For PR pros in a crowded news environment, focus on the ‘why’

Experts at our recent Media Relations and Measurement virtual conference share tips on how to get audiences to stop doomscrolling—and spend more time with their stories and offerings.

MEASUREMENT

6 steps to a robust comms audit

Analyze the scope of your current work, collect insights from employees, and let that raw feedback fuel your strategy moving forward.

A DAY IN THE LIFE

Franco’s Tina Kozak: ‘Celebrate your wins’

The chief executive officer for the Detriot-based agency argues that finding moments of triumph and celebration are essential during these difficult times.

PR DAILY AWARDS

Don’t miss this Friday’s late-entry deadline

This Friday, April 30, will be your last chance to enter PR Daily’s Nonprofit Communications Awards. Don’t miss out!

DAILY SCOOP

Alaska Airlines bans state senator for refusing to wear a mask, over 1/4 of American workers oppose vaccines, and Basecamp’s CEO takes heat over culture shake-up

Also: Federal officials soften outdoor mask guidelines, Roku takes fight with Google to its customers, Zoom launches immersive backgrounds feature, and more.

LEADING NOW

The value of the communications role: ‘We can either stoke a fire—or put it out’

Kaiser Permanente’s senior comms leader offers prescription for success.

VISUAL & VIDEO COMMUNICATIONS

Missouri Division of Tourism shares behind-the-scenes peek of multichannel campaign

The team put together a “making of” documentary video to share the impetus behind the character “Mo” to drive tourism in the state.

PR INDUSTRY

PRSA’s Voices4Everyone offers resources on disinformation, DE&I, civility and more

The library of tools and guides hopes to offer communicators a hub to tackle the top challenges facing the industry today.

RAGAN AWARDS

Do you work with a top woman in wellness or HR—or are you one?

Ragan’s Top Women in Wellness and HR Awards will honor the female leaders in employee well-being and Human Resources. Nominate yourself—or your clients or colleagues—by Friday, May 14.

DAILY SCOOP

Apple launches long-anticipated user privacy tool, the financial cost of racial inequality for film and TV, and HBO knocked for inaccurate subscriber numbers

Also: Intimate Oscars ceremony showcases people over spectacle, Reddit responds to child pornography lawsuit, Twitter creates tools to let top users charge for content access, and more.

THE BUSINESS MIND

How to read and communicate about an income statement

These essential snapshots of an organizations’ financial health (sometimes called profit and loss or P&L statements) are handy tools for communicators—if they know how to decipher them.