Also: Target and CVS partner on vaccine distribution, Twitter aims to launch ‘Spaces’ in April, 58% of creative teams have larger workloads, and more.

TODAY’S HEADLINES – 03.11.2021  
 
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DAILY SCOOP

CDC ponders partnership with Dollar General for COVID-19 vaccines, BuzzFeed slammed for recent layoffs, and TikTok introduces anti-harassment features

Also: Target and CVS partner on vaccine distribution, Twitter aims to launch ‘Spaces’ in April, 58% of creative teams have larger workloads, and more.


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PR INDUSTRY

3 tips to help your in-house PR team succeed

As clients reevaluate plans due to the ongoing pandemic, here are some ideas on how to continue to reach important audiences, minimize waste and improve morale for brand-side PR pros.


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LEADERSHIP COMMUNICATIONS

8 essential leadership comms habits to cultivate

Be a coach, not a critic, make deliverables crystal-clear, and be brief.



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CONTENT MARKETING

The foundation of an SEO strategy should always include PR

Here are the ways a good PR strategy can be used to build domain authority and drive traffic to your website.


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RESEARCH READOUT

What the data says about accelerating change for Black employee experiences

As the business community looks to drive change around diversity, equity and inclusion in the workplace, the research shows five common challenges that must be addressed.


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DAILY SCOOP

Miami Heat and Twitch denouce athlete’s anti-Semitic slur, Society of Editors backtracks its response to Prince Harry and Meghan, and Lego’s 2020 sales hits five-year peak

Also: T-Mobile asks users to opt-out of data collection, 42% of women say COVID-19 stops them from asking for raises or promotions, Nike announces new executives after crisis, and more.


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DIVERSITY AND INCLUSION

Taking a stand against Asian hate

A PR pro offers tips on how to address the important issue and make an impact.



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SOCIAL MEDIA

Research shows that TikTok has an edge over Instagram’s Reels

Brand content performed better on Reels, while TikTok validates the success of influencer pages.


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COVID-19

How one nonprofit is marking the anniversary of the COVID-19 crisis

Amanda Ponzar, chief communications and strategy officer for CHC: Creating Healthier Communities, shares how her organization is putting an emphasis on health equity.


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DAILY SCOOP

Burger King UK apologizes for offensive tweet, Unilever drops ‘normal’ from beauty product branding, and Google adds context to news stories

Also: Lowe’s launches CSR initiative for its 100th birthday, only 41% of men are ready to tackle gender inequality, Taco Bell joins the NFT bandwagon, and more.


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MEDIA RELATIONS

Lessons PR pros must learn from the COVID-19 crisis

As the pandemic enters its second year—and national cases plummet—what are the takeaways communicators should take to heart for the next public health emergency? Pros from Silicon Valley share their reflections.



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COVID-19

5 ways to adapt your PR efforts in a post-COVID world

After a year of the global pandemic and resulting crises, what changes are going to be with us long into the future?


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WINNING CAMPAIGNS

ESPN staff competes to bring kindness to communities

ESPN’s campaign to empower employees to help, mentor, teach train and serve their neighbors took the ribbon for Best Volunteer Program honors in PR Daily’s 2020 Corporate Social Responsibility Awards.


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SOCIAL MEDIA

Burger King misses the mark with tweet for International Women’s Day

The effort to grab attention on Twitter backfired as the fast-food chain drew criticism for invoking tired and offensive stereotypes.


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