Cinco de Mayo is all about celebrating Mexican culture with good food, great company and music that makes you want to dance. We might not be sipping margaritas at our favorite taqueria or enjoying our nachos at a party this year but the makers of CHI-CHI’S® products, the nation’s celebration-focused salsa, tortilla and chip brand, have its heart set on keeping the festivities alive with virtual “Singo de Mayo.” We know what you’re thinking and no, that is not a typo.
“Singo de Mayo” is the brand’s way of reaching its fans across the country to tune-in to live virtual mariachi performances on Tuesday, May 5, in partnership with the Mariachi Heritage Foundation.
The brand will host a live virtual happy hour concert on YouTube from 6-7 p.m. CT where fans from all over the nation can enjoy mariachi together and are welcome to use a virtual tip jar for an even more authentic experience.
But it gets better! In addition to the virtual festivities the CHI-CHI’S® brand will also donate $10,000 to the Mariachi Heritage Foundation to assist its many members who find themselves out of work or falling on hard times as a result of the pandemic-related lockdown.
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