Good morning Marketer, and happy Independence Day.
As we head into the Fourth of July weekend, we want to focus on an issue that’s much on the minds of Americans and people around the world — the institutional racism that plagues our industry and the country as a whole. Just 3% of the CMOs of ANA member companies are Black, even though African Americans represent 14% of the total population of the U.S.
We believe this moment is an opportunity for America to rise to the occasion and take action to diversify our boardrooms, our classrooms and our neighborhoods. Rather than focus on the ills of the past — though there’s no denying or ignoring them — let’s make the country we love a better place for everyone.
During our recent SMX Next virtual event, Search Engine Land Editor-in-Chief Ginny Marvin tackled this topic with guests CJ Bland, co-founder, CEO and principal consultant of the Minority Professional Network; Zenia Johnson, an account lead at digital agency 3Q Digital; and Jackie Leung, director of talent acquisition at digital agency Wpromote. We invite you to view this session to get inspired about bringing diversity, equity and inclusion to your organization!
Enjoy your 4th of July — you deserve a break!
Pamela Parker,
Research Director, Content Studio
