JANUARY 24, 2018

Hey there. Welcome to the WardsAuto Dealer 5 for Wednsday, Jan. 24. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

Certified pre-owned vehicles “don’t sell themselves,” says a top CPO dealer in an interview with WardsAuto IdeaXchange contributor Adam Armbruster.

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People matter more than ever in the car-buying journey. Download this guide to learn why person has emerged as the new fourth P of Automotive Marketing, and how you can leverage your people to create more connections and fuel your growth.

“It is very dynamic, with a lot of moving parts and different personalities,” says Lee McFee. He wouldn’t be talking about a typical car dealership, would he?

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Honda tops the iSpot.tv rankings of the most-viewed automotive commercials. Watch all five top spots here.

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Dealers hope to ride their post-Hurricane Harvey sales bump into the Houston Auto Show, where drivers still looking to replace their waterlogged vehicles.

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Now for the latest dealer news from CBT Automotive.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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