More tools for the digital marketer Digital marketers now have more tools to engage consumers in real time using AI, virtual reality and short form content to capture their short attention spans. As technology grows in sophistication, marketers need to pay attention to ethical concerns, including sustainability, privacy and social responsibility. Full Story: MinuteHack (1/9)
How to turn the CFO into a marketing budget buddy As chief marketing officers, we can feel more like we are contributing to the company and less like we're seeking handouts if we work more closely with chief financial officers, writes Todd Alchin, Noble People chief marketing officer. Alchin suggests posing arguments that focus on the "intersection of marketing and business outcomes," basing budgets on clear objectives with competitive context and strategic intent and speaking in "language, frameworks and methodologies that the CFO will understand and find persuasive." Full Story: Ad Age (tiered subscription model) (1/8)
Real Estate Trends
Sustainability a priority for upscale buyers The 2024 luxury housing market is increasingly focused on sustainable homes, as highlighted in Sotheby's International Realty's Luxury Outlook Report, which notes a significant shift in buyer priorities towards environmentally conscious features. Full Story: BNN Bloomberg (Canada) (1/10)
New supply linked to decline in apartment asking rents The median U.S. asking rent for apartments dropped to $1,964 in December, down 0.8% on a year-over-year basis, according to Redfin. New supply of apartment units on the market is putting downward pressure on rents, and Redfin's Chen Zhao noted that demand could slow "if mortgage rates continue to drop at a fast clip in 2024." Full Story: Mansion Global (1/8)
It's no fun feeling dissatisfied and disgusted, but those powerful emotions can motivate change when used wisely, writes speaker and consultant Skip Prichard. That "requires a willingness to sit with discomfort and to honestly evaluate our current situations," Prichard writes, noting that asking good questions will uncover how to use those emotions to better yourself or your situation. Full Story: Skip Prichard Leadership Insights (1/8)
Fair & Equitable Housing
Tiny-home village helping Austin's homeless people Former real estate developer Alan Graham founded nonprofit Mobile Loaves and Fishes in 1998, and his experience helping homeless people in Austin, Texas, spurred him to begin the work of Community First: building a village of tiny homes in Travis County, which is expanding to include 2,000 affordable and subsidized dwellings across 127 acres. Organizations and philanthropists contributing funding include the Michael and Susan Dell Foundation and Hill Country Bible Church, along with a land grant from Tito's Handmade Vodka's philanthropic arm and free home design from leading architectural companies. Full Story: The New York Times (1/8)
Legislation & Regulation
Labor Dept. releases final rule on independent contractors The Department of Labor released the final version of its rule addressing when workers are classified as independent contractors under federal law, establishing a six-part test. The rule, which is set to go into effect March 11, rescinds the independent contractor rule issued under the Trump administration that focused on two factors of the economic realities test. Full Story: Law360 (1/9),ThinkAdvisor (free registration) (1/9)
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