The Consumer Electronics Show complements Cannes as one of two annual events for marketers and media executives to come together to assess the past year, set agendas for the new year and sneak a peek at what may upend their industries in the years to come. Here are the five topics we think will dominate conference sessions, suite meetings and cocktail conversations throughout the week.
In the latest episode of the Digiday podcast, Margaret Low, president of The Atlantic's events arm discussed the different models of events, the team setup to execute these events and more.
For Digiday+ members: Amazon sellers have to get down and dirty to win a prized product-page possession: the buy box.
MediaLink didn't invent the curated tour of the CES show floor, but it did set the template for what it has become. Read our oral history.
Hear from Deirdre McGlashan, global chief digital officer, Mediacom, as he discusses how they are cutting through the noise and ensuring their measurement tools are used effectively and efficiently at the Digiday Media Buying Summit on Feb. 20-22 in Nashville, Tenn.
Through the interplay of marketing and commerce, businesses are finding innovative ways to work smarter than their competition. Sponsored by IBM.
