As CES wraps up, it’s easy to see that, as predicted, AI dominated conversations on stage and throughout the showroom this year. 
January 12, 2024

Brands use CES stage to spotlight AI innovation

As CES wraps up, it’s easy to see that, as predicted, AI dominated conversations on stage and throughout the showroom this year. Read our CES Briefing.

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Ivy Liu
As CES wraps up, it’s easy to see that, as predicted, AI dominated conversations on stage and throughout the showroom this year. 
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Samsung, LG, Telly and Displace all unveiled new AI integrations power viewing, advertising and shopping, and other features.

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How marketers are engaging consumers with contextual audiences
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According to a recent Bango and Omdia report, 20% of subscription video on demand (SVOD) subscriptions are already sold through bundling partnerships with telco companies.
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Freelance journalists say rates from large national publications haven’t changed in years – and they’ve had to take on more work, or supplement their income with other pursuits.
As CTV grows, so do undesirable spaces for CTV ads, from fake content such as screensaver channels to less reputable news outlets. Advertisers want ways to analyze content before placing ads to avoid such placements.
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Although Twitch remains the most popular destination for online livestreaming, the past year has been fraught with difficulties for the Amazon-owned platform.
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As online shopping booms, e-commerce companies and mass merchants are tapping into the value of commerce media — monetizing first-party data on their digital properties.
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As they jockey for multi-year brand partnerships, esports companies are taking note of Kia’s long-running commitment to the NBA.
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Tech and Hollywood may seem worlds apart, but at this year’s Consumer and Electronics Show (CES), you’re just as likely to bump into a celebrity or creator as you are to meet a startup entrepreneur or tech billionaire.
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