Tech and Hollywood may seem worlds apart, but at this year's CES, you're just as likely to bump into a celebrity or creator as you are to meet a startup entrepreneur or tech billionaire. Read our CES Briefing. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Tech and Hollywood may seem worlds apart, but at this year’s Consumer and Electronics Show (CES), you’re just as likely to bump into a celebrity or creator as you are to meet a startup entrepreneur or tech billionaire. | | |
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howdy! | | | | | GARM and Ad Net Zero are putting together a framework for how carbon emissions should be measured within the ad ecosystem. | | |
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| | | | | As advertisers expand datasets to prepare for a world without cookies and strive to solve the ongoing challenge of multiple online identifiers, they face many different data strategies, each with risks. | | |
howdy! | | | | | Music has become a strategy linchpin for marketers as they’re increasingly looking to participate more authentically in culture as opposed to appearing around it. But as the trend continues, music marketing experts say brands must be thoughtful. | | |
| | | | | As publishers hope to see an ad revenue boost in 2024, they are moving deals from the open marketplace to direct-sold. | | |
howdy! | | | | | In this week’s Digiday+ Research Briefing, we examine how Gen Z consumes the news, how publishers are less likely to depend on subscriptions revenue this year, and how AI and influencer marketing are hot topics at CES 2024, as seen in recent data from Digiday+ Research. | | |
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| | | | | Programmatic technology might be traditionally thought of as tied to digital marketing strategies, but as marketers increasingly need options that don’t rely on online identifiers, tactics such as programmatic direct mail are emerging. | | |
howdy! | | | | | At CES, experts mull the prospects of a 2024 M&A boon for ad tech. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at how agency executives appraise YouTube’s position against ad-supported rivals such as Hulu and soon Amazon Prime Video. | | |
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