CFO ROUNDTABLE REPORT:

Reigniting the Revenue Engine

Looking back at the final quarter of 2020, hospitals and health systems were trying to finish off a historically difficult year on a strong note. Following the global spread of COVID-19, elective surgeries and procedures were canceled and provider organizations lost a major revenue generator.

So how can finance leaders find reliable and innovative ways to drive top-line growth and implement sustainable strategies for years to come?

In this HealthLeaders Roundtable, CFO’s, and finance leaders from RWJBarnabas Health, Landmark Health, McLaren Health Care, University of Texas Medical Branch, and Sg2, Vizient joined HealthLeaders Finance Editor Jack O’Brien for a panel discussion on:

• Capital diversification strategies

• Efforts to establish new revenue streams

• Changes to the role of a hospital CFO in light of the pandemic

• How provider organizations can maximize opportunities from evolving consumer preferences in care delivery