Using a screen reader on a mobile device is challenging because users must access information sequentially and they cannot easily scan page content. Screen-reader users do not consider accessibility menus helpful.
There are inevitable tensions that form between UX and marketing teams because of their differing approaches to users and differing priorities. Regardless, both teams can still work together to find effective solutions that address those tensions.
Democratization of UX work, or making it acceptable and accessible for everyone, must be accompanied by due diligence: setting guidelines, educating others, and demystifying the process.
Product instrumentation tells us when and how much people use different aspects of our product. This insight can inform feature prioritization, validate our assumptions, and identify potential user problems.
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