Challenges & opportunities for brands to improve their CX in 2020 New DotDigital report looks at how ecommerce brands can overcome their marketing challenges to improve their customer experience.
ClickZ Daily: February 11, 2020 |
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| Good morning! Today we look at the key-takeaways from a new DotDigital report that discusses how ecommerce brands can overcome their marketing challenges to improve their customer experience. According to the report, only 18% of brands have adopted omnichannel marketing tactics. Similarly to the idea of having preference centers on an email, it is important to reach your customers nowadays beyond one channel. We also have HupSpot’s Senior Marketing Manager for Podcasts, Sam Balter, highlighting the importance of a branded podcast and how to accurately measure its performance. He writes: Audio can further thought-leadership, build connections with new partners, generate earned media, and be a fun form of creative expression for marketers. Also ICYMI: Casted, the first SaaS marketing platform for branded podcasts, announced $2.35 million in seed funding as it launches from the High Alpha venture studio. Bounteous, a leading insights-driven digital experience agency, announced it has acquired The Archer Group, a leader in digital strategy, experience design, usability research, technology, and media. Snowflake, the cloud data platform, announced $479 million in additional growth funding co-led by new investors, Dragoneer Investment Group and Salesforce Ventures. MURAL, the leading digital workspace for visual collaboration in the enterprise, announced it has successfully raised $23 million in Series A funding led by Radian Capital, with participation from Gradient Ventures, Google’s AI-focused venture group, and Endeavor Catalyst. RevTrax, an offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational consumer brands, announced the launch of data services to help brands better understand consumer sensitivity to pricing and promotion. Geopointe, a leading Geolocation software company, and LevelEleven, a leading Performance Management software company, have entered into a definitive agreement to merge and form a new company known as Ascent Cloud. ECI Media Management has released its Annual Media Inflation Report for 2020 and is predicting a challenging year for advertisers, who will need to spend more and optimise the effectiveness of their investments in order to reach mass, quality audiences. |
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Digital Marketing Tereza Litsa How can ecommerce brands overcome their marketing challenges to improve their customer experience? Here are the key findings and tactics to consider. |
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Content Marketing Sam Balter HupSpot's Senior Marketing Manager for Podcasts, Sam Balter, highlights the importance of a branded podcast and how to accurately measure its performance. Read more |
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| AI Eric Turkington RAIN's Eric Turkington, discusses how this year’s Super Bowl ads showcase the increasing adoption of voice tech from consumers, and the core themes to take note of for 2020. Read more |
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| Digital Marketing Heidi Melin From dozens of predictions and analyses across the industry, Workfront CMO Heidi Melin, picks the top 10 marketing trends to look out for in 2020. Read more |
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| Digital Marketing Jacqueline Dooley Chris Ryan, Head of Agency Relations at Wix and Carlos Valladares, Co-Founder of CIS Agency review the seven critical steps to optimizing your productivity. Read more |
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| Digital Advertising Niki Hall Niki Hall, CMO at Selligent Marketing Cloud, looks at the top branding lessons from the Super Bowl's best (and worst) ads in 2020. Read more |
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Digital Advertising By its emphasis on audio alongside visual cues, Toonimo grants companies the excellent tool to connect with their customers. Download now |
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| Digital Marketing Companies with a major focus on e-commerce are capable of testing the market to sell directly to Japanese consumers and companies in a simple and streamlined way. Download now |
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