CHANEL fashion news: By Karl, Coco, Collector, Faces, Making the Ad, The Places, Show Insider...
Chanel News

October 7th, 2016

AT THE HEART OF THE DATA CENTER

Impersonal, chilly, and safe from prying eyes, data centers protect everything we humans hold dear: our identity, our desires, our imagination.

All meticulously archived and ready to be combined with fresh data. Names, faces, and fingerprints are compiled and translated into row upon row of 0 and 1, all similar but never identical.

But this universal, infinite memory must also record the unexpected: lace combined with a digitally designed tweed, a cap worn with its visor jauntily to one side, a constantly changing pattern connected to a digital app. Or, dreaming big, the elegance of a silhouette, nods to the past, or whimsical styling... all things the machine must also learn to handle.

Angelo Cirimele

© Anne Combaz

October 6th, 2016

THE STORY OF THE SHOW
SPRING-SUMMER READY-TO-WEAR

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