 | November 21, 2020 |
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| Charles Schwab launches cross-channel algorithm to boost user experience. |
Charles Schwab is launching an algorithm to better understand client needs and boost their digital journey.
The cross-channel analytics tool will provide a more seamless client experience and drive Schwab's operational efficiencies. The algorithm processes billions of pieces of client data, and is able to discern what clients want or are trying to do in real time, which allows the broker to offer more personalized services much faster.
As incumbent brokers like Schwab increasingly use their wealth of data to gain customer insights, smaller players will also need to acquire data analytics tools or risk falling behind.
Business Insider Intelligence's Victor Chatenay has the full story. |
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