As Elizabeth Warren prepared for perhaps the most important speech in her nascent presidential campaign, it was no accident that U.S. Rep. Annie Kuster of New Hampshire was at her side. Backstage, Kuster gave the candidate one final thought: “If you win this room, you go on to win it all.”

Kuster was nodding to the 1,000 rowdy Democrat lawmakers, activists and power players gathered at the McIntyre-Shaheen 100 Club Dinner, who had just raised nearly half a million dollars in donations on that late-February night alone. But in her advice to Warren, Kuster may as well have been referring to herself. In this all-too-important first primary in the nation — nobody in modern politics has won a major party nomination without placing first or second in the Granite State — there is no lawmaker better poised to play kingmaker than Kuster. “She will be one of the most desired endorsements you can get,” says former Portsmouth Mayor Steve Marchand, a Democratic candidate for governor in 2018. “This is her moment,” agrees former New Hampshire Attorney General Tom Rath, a Republican.

A strange wailing noise is coming from Tiffany’s basement. It sounds like a baby crying. “Do you hear that?” she texts her mom. “I’m not home,” her mom replies. “Wait till I get back.” The crying gets louder. “It’s coming from the basement,” she messages. “Don’t go down there, Tiff,” her mom types back. “I’m warning you.”

In less than 30 words, the above exchange has fired up 24-year-old Jessica Moore’s imagination. What could be in the basement? Why is Tiffany’s mom being so secretive? What’s going on? She quickly taps her phone screen to find out.

This story, titled Where Is She?!, is one of 1,200 or so told-by-text-message narratives on storytelling app Hooked. Moore downloaded it a few months ago and has been addicted ever since. “There’s something so immediate about reading like this,” she says. “It feels like the in-story action is happening to me as well.”

This new food fad, which promises to help you reduce weight and inflammation, is on the rise, despite fears that it overly restricts eating options.

Scrolling through her Pinterest boards sometime last summer, Himani Singh, a 27-year-old content writer in New Delhi, came across some pins about something she hadn’t heard of before: pegan recipes. Intrigued, she clicked on one … and was soon clicking on others: posts about the benefits of a pegan diet, pegan diet plans and pegan blender brownies. She realized she had stumbled upon a trend that combines elements of a paleo diet — which includes foods once consumed in the Paleolithic era, such as lean meats, fish, nuts and seeds — and a vegan diet, which focuses only on plant-based foods (and nothing animal-based). Singh had already been through a ketogenic, or keto diet, characterized by low-carbohydrate, high-fat food. She decided she was ready for her next diet.

Singh, who self-identifies as a fitness fanatic, was soon boasting to her friends on WhatsApp about her new diet. She’s far from a lonely convert. When Dr. Mark Hyman, director of the Cleveland Clinic’s Center for Functional Medicine, coined the term first in 2014 and in 2017 came out with a book titled Food: What the Heck Should I Eat? that proposed this diet to millions of his followers, some experts questioned his suggestions. But followers don’t listen to skeptics.