Feb 05, 2025

We’ve been expecting genAI to have a big impact on search pretty much since OpenAI unveiled itself to the world. Now, there are signs the change has begun. As Danny Goodwin reports, ChatGPT is growing as a traffic referrer and redefining how users discover and engage with content.

Now is also the time for you and your brand to get genAI on your side. Dave Minifie explains how to turn genAI into an ally, rather than a threat.

Finally, we’re going to put a lid on the 2025 State of Your Stack Survey soon so we can crunch the numbers in time for our opening keynote at the Spring MarTech Conference. Please take a few minutes to take the survey.

Constantine von Hoffman
Managing Editor

Financial firms innovate with AI to boost efficiency in 2024. - Adobe Experience Cloud

Marketing technology

ChatGPT growing as a traffic referrer, reshaping search behavior, report says

ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content.

Marketing artificial intelligence (AI)

GenAI is telling your brand’s story — with or without you

Take control of your narrative, optimize content for AI search and turn genAI into an ally, rather than a threat.

Salesforce

Salesforce laying off 1,000 during hiring push

Laid-off employees will reportedly be able to apply for other positions. The company is also adding 2,000 sales positions because of demand for AI products,

MarTech buyer's guide

The essential guide to identity resolution platforms

Guide-to-Identity-Resolutions-Platforms-Get-your-copy

Unlock the power of accurate, scalable, and privacy-compliant customer profiles. Download our comprehensive guide to learn how identity resolution platforms can enhance personalization, improve campaign ROI, and future-proof your marketing strategies.

Google Analytics 4 (GA4)

What else we're reading

Good reads and conversations to help good marketers get better.

So is my dog: OpenAI says ChatGPT more persuasive than 82% of Reddit users
Tariffs could be trouble for digital marketers
3 questions to ask before launching a new AI tool
Social media users discuss the efficacy of social media ads on a social media platform
Should this B2B SaaS marketer challenge their VP on KPIs?
10 things you hear from founders with a product marketing problem.

MarTech research

Surveys and research reports to make you a more-informed marketer

NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
NEW! Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.
Take a few minutes to answer the 2025 State of Your Stack Survey. Share with the community where your martech is headed in the next 18 to 24 months.

What they're saying

“Brands can actually influence what AI composes in an ethical way that ensures the whole story is told. It’s another place where you can guide consumers in their search for solutions. And there’s a proven path to controllability over AI narratives.” Dave Minifie in GenAI is telling your brand’s story — with or without you.
“The old world of blocking all bots is gone. You want AI agents and crawlers to see your content and navigate your sites. Optimize now and stay ahead of the AI revolution.” Jed White in How to optimize your content for AI search and agents.