Other things to know about - Time is running out to enter the Digiday Content Marketing Awards. This year we added four new categories including Best Use of AI Generated Content, Best Metaverse Campaign and Best Content Marketing Platform. Last chance to submit is next Friday, March 3.
- As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations. Sponsored by Teads.
- Marketers are investing ad dollars across social media as audiences spend more time on the platforms. As video’s attention-grabbing nature continues to help solve privacy-related obstacles, they’re also investing in video ads on social media. Sponsored by QuickFrame by MNTN.
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| Top Stories |  | | Ivy Liu |
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| | | | | AI chatbots represent a unique threat to publishers’ SEO-driven stories and traffic from search, and the technology is pushing some to move more toward original stories and visuals. | | |
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howdy! | | | | | With endless hype around the platform, Digiday caught up with seven creators to find out what they really want from this increasingly popular app, now the idealization has worn off. | | |
| | | | | Brands are building always-on processes that can continually glean actionable insights from customer interactions. | | |
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howdy! | | | | | With rising costs and new entrants to the search ad space, advertisers still bet on Google. | | |
| | | | | While it’s critical to safeguard consumer privacy and stay in compliance with ever-changing laws, publishers must also protect their ability to earn revenue. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at how ad buyers plan to parlay programmatic into pushing for more streaming ad flexibility in this year’s upfront market. | | |
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| | | | | Publishers of all sizes are preparing for new personal data requirements, as technology partners and other vendors are also subject to the new laws. | | |
howdy! | | | | | As they reported their earnings over the past month, executives at leading gaming and esports companies stressed their preparedness for the coming recession and their belief in the gaming industry’s ability to withstand it. | | |
howdy! | | | | | YML joins a group of agencies that all operate independently from each other but share best practices, expertise and access to clients. | | |
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