Good morning, Marketer, and who’s steering the ship?

When it comes to AI in marketing, the buck stops at the CMO. Today, our contributor Andrew Frank provides valuable guidance on how CMOs can lead their teams when onboarding generative AI.

And this is timely because more and more platforms are integrating with ChatGPT technology. If it isn’t being implemented by your team just yet, it’s at least under consideration. That’s why we’ve been covering it from all angles this year, and why it’ll be a main topic of conversation at The MarTech Conference, March 28-29.

You can get your free pass right here.

Chris Wood,
Editor

The key to creating consumer confidence

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