It’s hard to concisely capture the myriad ways ChatGPT and generative AI overall have shaped business culture and society in a single year.
howdy! howdy! howdy! howdy! howdy! | Marketing on Platforms | | Research Briefing: TikTok tops brands' holiday wishlist | | In this week’s Digiday+ Research Briefing, we examine how brands have been upping their TikTok investments this holiday season, how Lyft and the MSG Sphere are positioning themselves as ad opportunities beyond OOH, and how publishers are committing to building their events businesses in 2024, as seen in recent data from Digiday+ Research. | | |
|
