| Dear friends of Ragan, |
| Though yesterday’s verdict in the Derek Chauvin trial offers a moment of accountability, we recognize there is a long way to go to find justice and unravel the tangled knot of systemic racism around the world. Until then, we hope you find these links and tips helpful as you look to address audiences in the days ahead. |
| Get good guidance on corporate messaging. Key takeaways include: |
| “Organizations shouldn’t underestimate the emotional stress that the weight of this situation is holding for us right now,” says Kerry Mitchell, a cultural architect advising companies and nonprofits on how to combat anti-Black racism. Ensure your Black employees, in particular, feel seen, heard and valued in the days ahead. Keep in mind that this point in time is part of a lengthy, ongoing journey to fight systemic injustice. When possible, cancel company and team meetings scheduled to allow people time to process what’s happening. Consistently take pulse surveys to gauge employee sentiment, and remind workers of available wellness programs and support. |
| Do you plan to make a statement? If you do: |
| Be cautious, and make sure your actions align with your words. As Conroy Boxhill from Porter Novelli says, “Your employees are your best assets, and ensuring they feel supported and are provided with the resources they need only helps set your organization up to better manage collectively through trying times.” Above all, a successful response will lead with empathy and transparency—and place primary focus on employees. Becca Hoeft, CLC member and comms leader with Sunrise Banks says, “At this time, employees want to feel cared for and that the organization cares—before and after the trial.” One example is to offer safety information and help employees navigate the potential for violent unrest that is a concern in some parts of the country. |
| Consider this advice on having meaningful conversations with kids about the Chauvin trial. (It might be instructive for having more productive talks with adults, too.) |
| Learn how teachers are handling this sensitive subject and how to approach this historic moment as an educational opportunity. |
| Three diverse Americans share what this moment means to them, which could shed light on the feelings and worries of your employees. |
| As we look ahead, it’s also worth looking back at comms efforts in response to George Floyd’s murder in May of 2020. How have you succeeded—and how can you improve in the days ahead? |
