Ready or not, mobile advertising is about to be upended. Apple’s long-awaited privacy control that will require developers to ask permission from users before tracking them will arrive early this spring. While the company has not given a specific date, the vague outline it has given means the update could arrive either in late March or some point in April. Despite progress, the ad industry is still unprepared for Apple’s long-awaited crackdown on companies tracking its customers. Read more below. Other things to know about | | |
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| Cheatsheets | | | | Despite progress, the ad industry is still unprepared for Apple’s long-awaited crackdown on companies tracking its customers. | | |
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howdy! | Brands in Culture | | | | Like many brands, Chobani is embracing and nurturing the communities it builds on large social media platforms like TikTok. | | |
| Sponsored by Tubi | | | | In a newly combined landscape, one in which cable and satellite companies are losing subscribers to streaming alternatives, a linear-only approach is no longer sustainable. Download this new report to learn how combining the loyal, older linear TV audience with younger streamers will be key to reaching a nationally representative audience in the year to come, and beyond. | | |
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howdy! | Content & Commerce | | | | Saatchi Art, which has its own AR tool, says that buyers are four times more likely to purchase art after enabling the feature. | | |
| Sponsored by Adobe | | | | Join this online session on February 25, 2021, at 4 p.m. ET, as Digiday, Scotiabank Digital and Adobe discuss data governance processes that empower digital marketers to follow and enforce the rules for responsible usage of consumer data. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Only small percentages of publishers saw emerging revenue streams grow into meaningful sources. | | |
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| Sponsored by Criteo | | | | With shipping delays still plaguing the USPS, retailers with physical brick-and-mortar stores are responding by advertising the availability of click-and-collect as an alternative to shipping. | | |
howdy! | Brands in Culture | | | | The new platform was designed to elevate Sundance as a virtual festival experience and mimic what it can of the in-person event. | | |
howdy! | Awards | | | | The 2020 Digiday Awards honorees were not only able to successfully pivot and innovate, but found the common thread of empathy and decency that would resonate with consumers. | | |
| Publishing in the Platform Era | | | | Future PLC's huge database of user behavior and shopping habits is what CEO Zillah Byng-Thorne said helped the company grow over the past year. |
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