The first day of the Interactive Advertising Bureau’s 2021 NewFronts event kicked off yesterday, with presenters giving a specific pitch: streaming TV reaches consumers that haven't bought into linear TV, which is declining. All this while cord-cutting is accelerating. Read more below. - On the first day of NewFronts, connected TV platforms pitched the size of their footprints, and ad-supported streamers announced new original programming.
- For Digiday+ members, as the vaccination rate continues to rise in the United States, marketers here are feeling comfortable messaging around a return to normalcy.
- As governments aim to regulate social media to assuage problems with misinformation and election meddling, researchers are skeptical of restrictions in new political ad data from Facebook.
- Verizon Media posted its first quarter of year-on-year growth in four years in the fourth quarter of 2020. Its new owners, Apollo Global Management, could use the ad-tech infrastructure to deal the rest of its media assets a more favorable hand.
- In the last episode of the creator series, the Try Guys talk about allowing passion to guide their company's growth.
- Digiday caught up with Steve Sirich, general manager of the global advertising business at Microsoft, to hear how the company is pitching advertisers today and how work-from-home has impacted the company’s ad business.
Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| Business of TV | | | | On the first day of NewFronts, connected TV platforms pitched the size of their footprints, and ad-supported streamers announced new original programming. | | |
|
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | As the vaccination rate continues to rise in the United States, marketers here are feeling comfortable messaging around a return to normalcy. | | |
| Sponsored by Permutive | | | | The elimination of third-party cookies is transforming digital marketing, giving brands and publishers a chance to embrace identity solutions that protect consumer data. This new guide provides insight into data strategies based on first-party data and identity challenges. | | |
| Advertisement |  | | |
howdy! | Transparency | | | | As governments aim to regulate social media to assuage problems with misinformation and election meddling, researchers are skeptical of restrictions in new political ad data from Facebook. | | |
| Sponsored by LiveIntent | | | | By stitching together a variety of tactics, including monetizing email newsletters and building retail networks, brands are tapping into a potentially lucrative commerce strategy. | | |
howdy! | Cheatsheets | | | | Verizon Media posted its first quarter of year on year growth in four years in the fourth quarter of 2020. Its new owners, Apollo Global Management, could use the ad-tech infrastructure to deal the rest of its media assets a more favorable hand. | | |
| Advertisement |  | | |
| Sponsored by Adobe | | | | Pandemic-era consumers want multiple ways to shop and order, which gives fashion retailers an opportunity to elevate their omnichannel experience. Download this guide from Modern Retail and Adobe for insights into key approaches and challenges to achieving omnichannel success. | | |
howdy! | content and commerce | | | | In the last episode of the creator series, the Try Guys talk about allowing passion to guide their company’s growth. | | |
howdy! | Privacy | | | | Digiday caught up with Steve Sirich, to hear how the company is pitching advertisers today and how work-from-home has impacted the company’s ad business. | | |
| content and commerce | | | | In the last episode of the creator series, the Try Guys talk about allowing passion to guide their company's growth. |
|
|
