On March 10, a bill that could allow news publishers to collectively negotiate with Google and Facebook was re-introduced in the U.S. Senate and House of Representatives. Some news publishers have been clamoring for the return of the legislation, which is more timely than ever since the platforms both recently clashed with lawmakers in Australia over media deal bargaining. And if passed, the Journalism Competition and Preservation Act would allow news publishers to work together to establish distribution and payment deals with digital platforms that have at least one billion global monthly users. Read more below. Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| Publishing in the Platform Era | | | | A re-introduced bill, that would give news outlets the right to collectively bargain with Facebook and Google, has bipartisan support in the U.S. Senate and House. | | |
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howdy! | Future of Work | | | | New report called “The 30% Rule: Planning Your Team’s Return to the Office” aims to guide employers and the real estate industry as companies plot returns. | | |
| Sponsored by Celtra | | | | Register for this live webinar on March 16 to learn about immersive on-site experiences that cut through digital noise and truly engage audiences. Hear from Nikki Gertner, senior product marketing manager at Celtra and Kimberly Morin, vice president of advertising operations at Bustle Digital Group. | | |
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howdy! | Life Beyond the Cookie | | | | Looming ad measurement difficulties are helping publishers’ case that advertisers should forge longer-term partnerships with them. | | |
| Sponsored by Alliant | | | | As data cooperatives loosen parameters around testing solutions before committing to membership, brand marketers are exploring ways to experiment with, analyze and activate against shared data resources. | | |
howdy! | Publishing in the Platform Era | | | | TikTok is bringing back its Creative Learning Fund, with a new name and expanded content mix but fewer publishers participating. | | |
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| Sponsored by Connatix | | | | Watch this episode of Question of the Day to hear how Dotdash used data to identify and react to sweeping changes, creating and delivering content to audiences across a year of quarantine. | | |
howdy! | WTF Influencers | | | | Direct-to-consumer brands are holding on to influencers. More specifically, micro-influencers on product launches. | | |
howdy! | The Confessions | | | | In this edition of our Confessions series, we hear how the dynamic between agencies and clients was strained even more over the last year. | | |
| Publishing in the Platform Era | | | | Harper's Bazaar digital director Nikki Ogunnaike is growing and monetizing its audience while strategizing around digital trends. |
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