Discovery is nearly a month away from joining the streaming wars with its new standalone service Discovery+. But it is not trying to steal subscribers away from Netflix. The company’s CEO David Zaslav has previously described Discovery’s forthcoming streamer as supplementary to other services like Netflix, Disney+ and Amazon Prime Video. The platform's programming library will primarily consist of shows that have aired on Discovery’s TV networks and will offer two subscription tiers: The ad-supported tier will cost $5 per month, and the ad-free tier will cost $7 per month. Read more below. Other things to know about | | |
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| Business of TV | | | | Discovery+ will debut on Jan. 4 with a large programming library but potentially limited distribution with deals with Amazon and Roku yet to be signed. | | |
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howdy! | The Confessions | | | | For one media buyer at a holding company agency it’s become more difficult to take time off this year as the agency has single staffers doing the jobs of multiple positions. | | |
| Sponsored by Adstra | | | | Most marketers have begun to rely on first-party data — yet many are still struggling to collect, organize and leverage it in meaningful ways. | | |
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howdy! | Mobile | | | | The company that owns the license to make and sell Nokia-branded handsets is looking to take certain aspects of its media management in-house. | | |
| Sponsored by Alliant | | | | Marketers are prioritizing the management and activation of valuable first-party data assets, but that focus is just the start. Smart marketers are developing second-party relationships and exploring third-party options that will further expand their data horizons. | | |
howdy! | Publishing in the Platform Era | | | | Levene takes the lead of a division that Meredith says reaches 95% of U.S. women across its entire portfolio. | | |
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| Sponsored by PowerInbox | | | | Consumers are at the intersection of an ever-changing world of online content and ways to access it. Publishers need options, advice and guidance for building, retaining and engaging audiences through relevant and personalized content across channels. Download this new guide and read about strategies that work. | | |
howdy! | Publishing on Snapchat | | | | NTWRK believes opinionated content about exclusive and scarce products associated with celebrity creators can turn viewers into buyers. | | |
howdy! | WTF Influencers | | | | Ahead of this season, influencer marketing agency execs say here’s been a lift of between 20-30% from last year in requests for holiday influencer campaigns. | | |
| Business of TV | | | | In January, IAC decided it was no longer willing to finance CollegeHumor and sold it to Sam Reich, who had joined the company in 2006 to build out original video. |
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