Opportunities and challenges are often two sides of the same coin — and so it is at the moment at ad tech vendor PubMatic. The ad tech business closed out its first day as a publicly-traded company yesterday (9. December) with $118 million raised off the back of 5.9 million shares sold at $20 each. Now comes the hard part. Sure, an IPO is usually regarded as a road to riches, but there’s many a speed bump, detour, and dead-end on that hoped-for path to bundles of cash — especially in the presently buoyant ad tech land. Read more below. Other things to know about | | |
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| WTF Programmatic | | | | Companies like Pubmatic are starting to realize that the industry is moving to an age of integrated ad tech services. | | |
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howdy! | Programming & Production | | | | Productions are having cast and crew members be tested for coronavirus days before a shoot as well as on-site in order to mitigate the risk of exposure. | | |
| Sponsored by Facebook Audience Network | | | | In this new interview with Natan Finger, Chief Revenue Officer at the global game developer Fanatee, learn how — and why — the company turned to app-based bidding to monetize its games. | | |
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| Sponsored by Twitter | | | | The challenges of 2020 have pushed marketers creatively, leading to some remarkable work. In this new article, gain insights into some of the most memorable Twitter marketing campaigns of the past year, and what made them so effective. | | |
howdy! | Life Beyond the Cookie | | | | The user-generated comments on Allrecipe’s recipes have proven to be a starting point for text-based mining due to the formulaic structure of the language. | | |
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| Sponsored by Ceros | | | | A new survey of more than 1,000 marketing, PR and design professionals highlights the shared tactics, habits and traits of marketers that are successfully deploying immersive and interactive content. Read this article to learn more about the results. | | |
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howdy! | Business of TV | | | | WarnerMedia appears to evince boat-burning at its brightest but is actually taking care in alighting its linear TV business. | | |
| Content & Commerce | | | | Publishers have to quickly shift to a e-commerce mindset and orientation if they want to begin selling subscriptions in a significant way. |
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