The outlook for Snap doesn't look good following its second quarterly earnings report. Here's what you need to know. "What broadcasters would find scary is that Facebook is bringing TV to a global scale." Facebook's new Watch platform could threaten established broadcasters' revenue if it becomes a destination for viewing TV shows. Fraud has become a big problem in influencer marketing, with bots being a common way to artificially inflate micro-influencers' engagement. But the issue goes deeper: Brands are spending money on these influencers. Agencies are surprisingly bad at promoting themselves, says Copyranter. He highlights four of the worst self-promotional ads for agencies. From Glossy: In the latest installment of our Confessions series, a fashion editor explains why she and others in her role "don't really edit, in the traditional sense" and more. From our sister publication Glossy: Brands are reevaluating how they work with influencers. Christian Louboutin, Rent the Runway, Bill Blass and more share what's next at the Glossy Hot Topic: Influencer Marketing on Aug. 24. |
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| Sahil Patel For a camera company, Snapchat owner Snap is having a lot of trouble getting Wall Street to see eye to eye. |
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| Lucinda Southern "What broadcasters would find scary is that Facebook is bringing TV to a global scale.” |
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| Shareen Pathak Fraud is becoming a big problem in influencer marketing, an industry that is valued at over $1 billion. |
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| Mark Duffy Would you hire a broke stock broker? How about a hacked hacker? Then why would you hire an ad agency that sucked at advertising itself? |
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