Lyft has a new look. The company created a signature font, icons and expanded its color palette--adding "a dynamic secondary palette," according to Lyft creative director Jesse McMillin--as a way to energize and elevate the growing ride-sharing company. Created by the company's in-house creative team, the new look is part of a broader strategy to...
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May 10, 2018
Brand Marketing Daily
The top trends and topics for marketers
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Lyft’s Poppy, Colorful New Look, Signature Font and Icons Are Meant to Energize the Growing Brand
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