Instagram is way more than a platform to post vacation photos, or to catch and cause FOMO. It’s the home of some of this year’s most experimental and thoughtful Webby-winning projects!

So The Webby Awards is celebrating them in a new interview series: Webby x Instagram All-Stars, in partnership with Instagram for Business. It features this year’s best Webby-winning projects for Instagram on their strategies, and how Instagram has helped their brand execute creative and exciting ideas!

Dive into Mother New York’s “New York Public Library Insta Novels,” (inaugural winner in Best Use of Stories) to learn from the Mother team about bringing classic novels to life on Instagram Stories. As well as our Q&A with BBDO about their Webby-winning dance video created through Instagram Stories and Polls, "Bacardi - Live Moves." And stay tuned for more All-Stars stories with Burberry, CLINIQUE, and Saatchi & Saatchi.