Six categories we think you’ll like Whether it’s through branded content, Snapchat or influencers, brands are using content to reach and connect with their audiences and we’re recognizing the ones doing it best. The Digiday Content Marketing Awards showcase the year’s most outstanding work in content marketing by brands, agencies, publishers and tech providers. Submit now for the chance to have your organization honored as one of the best in the business by Digiday. Don’t wait: The early deadline ends Feb. 2. |
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Top categories for agencies |
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Best Brand/Influencer Collaboration Honoring the best collaboration between a brand and influencers to further the brand’s reach, increase awareness and drive results. |
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| Best New Product or Launch Campaign Recognizing the most outstanding content marketing campaign for the promotion of a new product or publication that generated buzz, built awareness and connected with its intended audience. |
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Best Use of Video Content Best use of video by a brand, agency or publisher to distribute content, connect with an audience and communicate messaging. |
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| Most Innovative Use of Content Awarding the most creative content marketing format, unit, or use of various forms of advertising online or across multiple platforms to promote a brand, product, or service to consumers. |
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Best Branded Content Series Recognizing the most outstanding ongoing, long-term branded content series created by a brand, agency or publisher. |
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| Best Agency/Client Collaboration Recognizing outstanding agency-client collaboration in the development of innovative, effective and creative solutions. |
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Last year's Digiday Content Marketing Awards HP’s ‘The Wolf’ wins Best in Show at the Digiday Content Marketing Awards HP won Best in Show at the Digiday Content Marketing Awards gala for its video series, “The Wolf,” which reveals what can happen if offices don’t secure their printers. Read more. Allstate, LinkedIn and Atlantic Re:think are up for Content Marketing Team of the Year At the 2017 Digiday Content Marketing Awards, a brand, a platform and a publisher vied for the award for Content Marketing Team of the Year. Insurance company Allstate, networking platform LinkedIn and Atlantic:Rethink, The Atlantic’s in-house creative marketing group, were last year's nominees, hinting at the growth of content marketing teams beyond the usual culprits, agencies.Read more. |
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