From AI to ROI: Supercharging Comms

As tech continues to evolve at warp speed, the ability to leverage tech to create content better, faster and further has moved from wishful thinking to daily reality. In this panel discussion, we’ll discuss the latest AI breakthroughs, what that means for increasingly smaller comms departments, how each company has integrated new technologies into their workflows, ethical implications, and the essential role of C-suite buy-in.

Gen Z on Stage: Future Comms Leaders Speak Out

Sit back and enjoy a dynamic discussion between rising stars in the communications world as they share their unique perspectives on key trends such as the rise of social media platforms, the media they consume, the impact of activism might have on company culture, and the increasing demand for authenticity and transparency in communications.

Future of Crisis Comms: Fireproofing, Not Firefighting

Transform the way you handle crises. In this session, you’ll learn from a communicators pro on how she went about developing a brand strategy for a profitable company in crisis, focusing on authenticity, strategic alignment, and reputation management. Learn to prepare and protect your organization from what’s coming in 2025, and ensure you’re not just reacting to crises but are fully equipped to prevent them.

Comms This, Not That: Essential Components of the Modern Comms Strategy (and Tactics You Should Sunset)

We have new tools and measurement protocols, and audiences are consuming information in new ways — but communicators too often fall back on tactics that have been around for a decade or more. We break down the essential elements of a modern comms strategy (and why), as well as identify tactics whose time is past.