Don’t miss these exclusive sessions.
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Restaurants Rise powered by MUFSO goes live today, October 13th at 12:00 p.m. EDT. Check out our program highlights below.

Registration is Free for Restaurant Operators.
 
 
12:00 PM - 1:00 PM EDT 

Keynote: Communicating in Times of Change

Soledad has reported from the scene of many disasters over the course of her storied career. From the Asian tsunami, the earthquake in Haiti, and Hurricane Katrina to the mass shooting of at Virginia Tech University, she has learned how proactive and effective communication can assist in reassuring those impacted by a crisis. She shows leaders how to avoid common communication pitfalls and how to lead their teams confidently in the face of adversity.
 
Soledad O'Brien
Award-Winning Journalist and Entrepreneur
Session Sponsored by:
1:00 p.m.-2:00 p.m. EDT  
  • Supplier Showcase: Have a problem you need to solve? Visit the Supplier Showcase and see what solutions our partners have available. Simply visit the Supplier Showcase page on the event site, click on the company logos and you will enter into a live forum where you can interact face-to-face with these experts for presentations, demonstrations and focused chat.  
2:00 p.m.-2:30 p.m. EDT  
  • Become No. 1 with Your Third-Party Delivery Platforms, sponsored by RATIONAL USA
  • Boost Operational Excellence by Leveraging Back-of-House Technology, sponsored by TransAct Technologies
2:45 p.m.-3:15 p.m. EDT
  • The State of the Plate with Nancy Kruse, sponsored by Tyson Fresh
3:30 PM - 4:30 PM EDT 

Keynote: Emerging Stronger on the side of Gender Equity

Join this session to meet WFF’s new CEO and learn how the organization is partnering with the Food Industry to help women thrive, especially in these challenging times. Now more than ever, WFF is helping women navigate the unique personal and professional challenges of a global crisis, and equipping organizations with insights to drive inclusive workplaces so they can emerge from the crisis stronger on the side of gender equity.
 
Therese Gearhart
President & CEO, Women's Foodservice Forum
Session Sponsored by:
 
Building Trust Through Transparency
Tuesday, October 20, 2:00 PM EDT
 
Russell Diez-Canseco
President & CEO
Vital Farms
Vital Farms, an ethical food company and leading brand of pasture-raised foods from small family farms, believes the key to building a trusted brand is to prioritize its values, rooted in conscious capitalism, ahead of short-term gains. From successfully scaling a business that puts its stakeholders first (including the welfare of animals and its network of approximately 200 family farms) to driving affinity and loyalty through its values-driven approach, Russell Diez-Canseco, president and CEO of Vital Farms, discusses building an ethical food brand and why it matters at a time when trust and transparency are paramount.  
 
 
Session Sponsored by:
 
Engaging Consumers Through Menu Storytelling
Tuesday, October 20, 2:00 PM EDT

Dairy Farmers of Wisconsin illuminates how an emotionally appealing story behind the source of a menu item can help drive engagement and support a restaurant brands’ purpose. Dairy Farmers of Wisconsin will share consumer research insights, Wisconsin Cheese Company, Meister Cheese, will discuss how an industry leading “Cows First” program and master cheesemaker expertise built a marketing story that impacted a community and Justin McCoy, VP Marketing, Cousins Subs, will talk about their success building a strong restaurant brand with menu storytelling.
 
Scott Meister
President
Meister Cheese
Larry Harris
Master Cheesemaker
DOO Meister Cheese
Justin McCoy
VP Marketing
Cousin Subs
Session Sponsored by:
 
 
 
THANK YOU TO OUR TITLE SPONSORS
 
THANK YOU TO OUR SESSION SPONSORS
 
 
 

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