Good morning, Marketer, it’s time to be checking your email.
Poor, profitable email. It’s been around so long that the shiny newness marketers love has worn off. All it really has going for it is effectiveness and profitability. Good enough for me!
To keep it that way, you need to be figuring out your Q4 high-value customer strategy now. Summer Deeb lays out how to ID those customers and personalize and test your emails for approaching them. It’s time to get started.
Constantine von Hoffman,
Managing Editor
