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| Top Stories |  | | Ivy Liu |
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| | | | | There are around 4,000 domains now actively selling impressions to advertisers through OpenPath, according to ad tech tracker Sincera. | | |
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howdy! | | | | | In fact, it’s fair to say that the current flashpoint over TikTok has breathed new life into concerns that had been bubbling away for a while. | | |
| | | | | Email marketers are searching for optimization solutions and developing tactics to improve open and conversion rates. | | |
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howdy! | | | | | At Digiday’s Media Buying Summit, we strive to tackle the major issues on the minds and desks of media agency executives and staffers, and we seek out experts in those fields to share their stories of success and challenge. | | |
| | | | | While a traditional deep-page analysis helps marketing teams understand what a page or ad is about, semantic analysis can decipher the meaning behind content and sentiment analysis can uncover the tone and emotional value to identify the best placements for ads. | | |
howdy! | | | | | This series of explainer videos breaks down the primary aspects of the Justice Department’s accusations that Google has monopolized the ad tech market. | | |
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| | | | | By leveraging its own data identity ecosystem, Roku is looking to further develop its television commerce capabilities for advertisers. | | |
howdy! | | | | | WaPo’s first in-house game comes in the form of “On the Record,” a Sporcle-esque news quiz that tests readers’ knowledge of the week’s top stories. | | |
howdy! | | | | | Rather than working with dozens of influencers to post the same brand approved copy, marketers and agency execs say that the relationship with influencers is evolving and maturing to use influencers for more than a media placement. | | |
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