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Checklist for launching your brand journalism newsroom
From audits to launch plan, here’s what you need to think about.
MEASUREMENT
Why you must develop your measurement skills to succeed in PR
PR is no longer a purely creative field.
EXTERNAL COMMUNICATIONS
Why it's time for a content audit -- and how to do it
The strategies you developed a few years ago may not still be relevant. Here's how to know.
DAILY SCOOP
Netflix is ‘indispensable,’ period tracker app goes anonymous and the threat of misinformation
Also: Reactions to Disney’s new show, “Baymax!”
RAGAN AWARDS
How the KFC Crocs shoe became the hottest item at Fashion Week
The KFC x Crocs Clogs sold out quickly after New York Fashion Week influencer event, winning KFC an award in the ‘Events: New Product or Service Launch’ category of Ragan’s 2021 Media Relations Awards.
THE FRIDAY REPORTER
Title IX, SEC Football Comms & Teamwork with Molly O'Mara Fillmore
On the power of being in the right place at the right time.
Announcing Ragan's Crisis Communications Awards winners
Congratulations to this year's impressive winners. Learn more about their winning work.
SOCIAL MEDIA
How the May 2022 LinkedIn algorithm updates affect your company page
And one trick that'll make your LinkedIn life easier.
A DAY IN THE LIFE
Hybrid approach works best for SpartanNash’s Adrienne Chance
We caught up with Chance to get her take on the current work of a PR pro and how she sets herself and her team up for success every day.
How AI is changing PR – and what will never change
These powerful tools still need the human touch.
TikTok in jeopardy, McKinsey’s role in opioid epidemic and what the LGBTQ+ community really wants from Pride
Also: Elon Musk’s curious Twitter silence.
PR
4 tips for navigating client relations in 2022
What’s changed since COVID and what will remain universally true no matter what.
People hate the Instagram update, Shake Shack boycott and H&M pegged for ‘deceptive’ ESG practice
Also: Why young people are using the metaverse.
The sound of silence: SCOTUS’ biggest comms strength and weakness
Silence used to be the courts' secret weapon. But things have changed in the era of partisan politics.
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