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| General Mills' defeat illustrates one of branding's trickiest tasks By Robert Klara It's bad enough for General Mills that Americans have been losing interest in breakfast cereal for the past decade or more, but the brand got more bad news last week when the Trademark Trial and Appeal Board rejected its application to trademark the use of yellow on Cheerios boxes. The problem for the packaged-foods giant... Read more » |
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| Brand ambassador Venus Williams stopped by to play a few sets By Katie Richards |
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| Promoted Content by GumGum | | |
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| 70 hardy souls reached 37.5 Technology's activation By T.L. Stanley |
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| The company’s latest in a long string of sports-themed spots By Robert Klara |
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| It's a fast-food severance package of sorts By Kristina Monllos When you think about getting fired from a job, do you also think about flame-grilled burgers? Burger King wants you to make that connection. In an odd bit of marketing, the fast-food chain is offering free Whoppers as a severance package of sorts if you're willing to post about being fired on LinkedIn. The connection... Read more » |
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