Stream Cocktail Hour Now!
| Here's something new to sip on! Cocktail Hour is BizBash’s brand-new, six-episode podcast series that dives deep into the world of experiential events, hosted by Cliff Rigano—the executive creative director for music and audio agency PM Group, and former creative director and head of culture, content, and experiential marketing for Mast Jägermeister U.S. Grab a drink, and listen up! |
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Episode 1: How Gen Z Is Raising the Bar for Events
with Joseph Graziano III, Head of Global Strategy and Development, NBA |
| | On this episode, host Cliff Rigano's drink of choice is wine—because millennials and Gen Z aren't drinking enough of it, according to The New York Times. Why? Well, it might have something to do with marketing. Rigano then welcomes Joey Graziano, the senior vice president and head of global event strategy and development for the National Basketball Association. |
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Stream now for insight into how Graziano is able to simplify his complex role to find success—and why he thinks other leaders should do the same. He also discusses “cultivating exclusivity,” how the NBA has fulfilled a pent-up demand for live events, and the ways in which the organization is addressing what Graziano referred to as “the struggle of the everyday event.” |
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