It's been two agonizing months for Popeyes fans. After the Great Chicken Sandwich War of 2019 exploded in August, the battle petered out as Popeyes restocked its chicken sandwich inventory. But finally, Popeyes is ready to dish out some greasy chicken love once again—and chose the perfect day to do it: Sunday. You know, the day that top competitor Chick-fil-A closes its doors every week.

Read more: Popeyes is taking precautions this time around to avoid running out of the ultra-popular food item.

Yesterday, streaming editor Kelsey Sutton did a deep dive on HBO Max's biggest uncertainties, many of which will likely be answered during tonight's WarnerMedia Day for investors. We did get a few answers during the AT&T earnings call about the company's streaming plans, including confirmation that HBO Max will in fact be the foundation for AT&T's streaming ambitions. The company also said it will sink $2 billion into HBO Max in 2020, hoping to drive subscriber numbers north of 50 million in the next five years.

Read more: See what else AT&T revealed about the company's streaming ambitions.

Martin Sorrell continues to wheel and deal his way to another advertising behemoth. The latest move came Monday when S4 Capital's programmatic unit MightyHive has announced that it "merges with two companies” in the guise of U.K.-based ConversionsWorks plus Datalicious Korea both of whom will operate under the MightyHive name.

Read more: Sorrell explains how the acquisitions increase their capabilities on Google and Amazon.

Odds are you have a ritual every Halloween. There's probably some classic movie or special that you have to watch or else it's truly not Halloween. Maybe you love It's the Great Pumpkin, Charlie Brown or the Halloween franchise. But what will be the next generation of classics? Web editor Eva Kis took a look at eight modern horror movies that viewers can find on streaming platforms and examined what makes them truly stand out as horror classics of the 2010s.

Read more: Check out the list, including the second-ever reference to the Babadook on Adweek.

Just Briefly: The Rest of the Today's Top News and Insights

• VaynerMedia Hires Grey New York’s Rob Lenois As Chief Creative Officer
• Hasbro's Consumer Experience Officer Leaves After 6 Months
• Fuse Media Promotes Fernando Romero to Ad Sales Chief
• Why USA Today Rebuilt Its Website

How do you sell a hamburger—much less a microwavable hamburger—in Germany? Maybe national pride will do the trick?

Droga5 London decided to play up the iconic American food's (possibly true) Hamburg origins by creating a full-length movie. Written in German. Which none of the creatives actually speaks.

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Brad Casper, CEO, OH Partners

Following a setback—a client changes directions, reduces budgets, or brings some work in-house—we center our attention on the team, not on the set back or what was lost. Rather, we focus on what we gained by working with the client: knowledge, case studies, successes and the likelihood we can parlay these experiences into other profitable new business. Generally speaking, we like to find the silver lining in most setbacks. My ultimate objective is to promote a culture at OH that is positive, and one that doesn't cry over spilled milk. Keeping morale high internally is crucial to maintaining momentum within an agency.

Elyse Estrada, vp of education and experience, Foursquare

Working in a fast-paced environment like a start-up means that you’re often at the mercy of “fires” and higher priority events that take place, so you may feel setbacks more often. I don’t view setbacks as negative; I view them as an opportunity to put more time and effort into something you’re passionate about. In many cases, the timelines we set are arbitrary, and we can be flexible to get the project done right, not just get it done “in time.”

As a company, we use a quarterly OKR (Objectives & Key Results) system. At the end of the quarter, we’ll often hear “But I need to mark this OKR as ‘done’” which could result in work that isn’t fully fleshed out or shipping something you aren’t 100% proud to ship. I believe that if something is worth doing, it’s worth doing right.

f there ever was a trailblazer, it’s NBC News Correspondent Kelly O’Donnell, who today is the first woman to receive the Career Achievement Award for Distinguished Reporting on Congress from the Radio and Television Correspondents Association.

The only way to combat it is to challenge it.

League is Adobe Analytics Challenge's data partner for 2019.

‘You Need This’ is company’s first trade campaign featuring all 5 networks.

From EA to IBM to Airbnb and more.