Children’s food and beverage needs to appeal to kids while also satisfying the nutritional demands of parents. The latter can mean using ingredients such as fiber, whole grains and protein; positioning around the likes of immune, bone or brain health; or featuring claims ranging organic to “free from.” Most youngsters are woefully low on recommended daily fruit and vegetable intake, and parents are concerned about their own shortcomings providing healthy snack and meal options for their kids.
Takeaways for your business: - U.S. retail sales of children’s food and beverage reached $70 billion in 2021
- Kids—who often blur the line between playing and eating—love creative product elements
- Parents are increasingly drawn to minimally processed foods, clean labels and lower-sugar options
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