China’s Singles Day 2023: Win the Head a nd the Heart with Value and Entertainment

What can retailers expect out of the next installment of the world’s biggest shopping event? We surveyed 3,000 Chinese shoppers ahead of China's Singles Day to find out. With only one in four shoppers planning to increase their festival spending this year, retailers have new marching orders: look beyond discounts to deliver better everyday value while doubling down on entertaining and delighting shoppers.

Next month: How retailers can fine-tune their pricing models

In case you missed it: How do customers feel heading into the holidays?