MAY 7, 2021

Chip, Inventory Shortages Impact Dealer Advertising

The shortage of semiconductor chips is impacting the amount of new car and truck inventory coming onto dealer lots. However, retailers and their digital advertising partners can ensure they are constantly delivering offers on the latest new and used inventory.

‘People Still Want to Go to the Car Dealership’

“The big challenge is they want us to guide them through the process,” Hyundai marketer Laura Rathai says at a Reuters online event.

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Conversational AI Can Delight Online Car Shoppers

No longer just a trendy technology, an effective chatBOT strategy gives customers a convenient avenue to solve simple requests, freeing up agents to handle complex problems, and creating a positive experience that can build brand loyalty and increase sales.

Creating a Winning Culture

Ed Roberts, Fixed Operations Director – Bozard Lincoln Forddiscusses understanding the “Currency: of your team” and what makes them tick to allow you to make better hiring decisions to create better customer experiences.

35+ Speakers featured at CXAUTO Summit June 15-17. Purchase additional co-worker tickets for just $195. www.tlsummits.com.

Ford Goes Off-Road With New Explorer Timberline SUV

The three-row Timberline will be a genuine off-road vehicle capable of handling rugged terrain, according to Lee Newcombe, Explorer marketing manager. It goes on sale this summer, with pricing starting at $45,765.

Nissan Holds Top Spot on Most-Seen Auto Ads Chart

The No.1 ad for the week of April 26 is an upbeat commercial starring actress Brie Larson. She professes that driving used to be fun and “an act of inspiration,” and Nissan wants to bring that feeling back with a wide array of models suited for all terrains and drivers.

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